Pointing cars at a storefront is hazardous.
Storefront Safety Council Working to end vehicle-into-building crashes
Car into daycare center

Big Problem

Vehicles crash into restaurants, stores, and other types of businesses often, injuring (sometimes killing) customers and employees.

This has been an unheralded, below-the-radar problem for far too long. Typically, these accidents happen as drivers are pulling into or out of 'nose-in' parking spaces that face pedestrian areas and storefront businesses (such as convenience stores, salons, daycare centers and many others). Sometimes, however, the vehicle comes into the building from an adjacent street — due to a variety of causes (i.e., driver error, medical issues, police pursuits, DUI).

Latest News

» NAIOP Development Magazine (Spring 2014): How Safe Is Your Parking Lot?

» Risk Confidence (October 2013): Storefront Safety: Is It On Your Radar?

» Convenience Store News (September 2013): Is Your Store Prepared for Pedal Error?

» The Atlantic Cities (August 2013): The Hidden Epidemic of Storefront Crashes

» Texas Transportation Institute (July 2013): Parking is a Full-Time Job

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  • While we hope techniques and technologies can be developed to reduce driver error, seeking behavior change alone is unlikely to prove sufficiently effective.
  • Drivers are fallible and always hold the potential to make mistakes. Installing adequate barriers in front of vulnerable buildings is one way to protect pedestrians, customers and employees of storefront businesses.
  • The Council is open to all input and encourages knowledgeable stakeholders to contribute suggestions and case study examples of effective solutions.

About the Council

The Storefront Safety Council is comprised of volunteers from a variety of backgrounds who are passionate about ending vehicle-into-building crashes. Founding members include experts in perimeter security, parking, personal injury law, risk management, and related professions and industries. We are collaborating in order to:

  • Raise awareness about this very preventable problem
  • Explore prevention and protection strategies
  • Collect and analyze data
  • Educate key professionals and stakeholders
  • Document, test, and advocate for effective risk-reduction practices
  • Encourage applicable research and share best practices from related disciplines

Contact Us

We invite you to join and participate in the Storefront Safety Council LinkedIn group.

Rob Reiter

LinkedIn Profile

Co-Founder: Rob Reiter

A long-time veteran of the security barrier industry, Rob was motivated to focus on protecting pedestrians from vehicle incursions by the 2003 Santa Monica Farmer's Market tragedy in California in which an 86-year-old driver mowed down dozens of people, killing 10 and injuring 63.

Email: rob.reiter [at] storefrontsafety.org | Learn more: storefrontcrashexpert.com

Mark Wright

LinkedIn Profile

Co-Founder: Mark Wright

Mark has been researching vehicle-into-building crashes and exploring solutions since being hit in 2008 by a car that crashed through a 7-Eleven storefront. He was an association executive at the time of the accident, and now works full time as a freelance writer and communications consultant.

Email: mark.wright [at] storefrontsafety.org | Learn more: storefrontcrashes.com